The days when We the People could take our kids to see the latest animated feature without wondering what hidden messages might be lurking behind the colorful characters are long gone.

So are the days many of us will watch a Disney production no matter how low the price for a ticket—even if the tickets are free.

This from thepatriotjournal.com.

Major studios that once focused solely on delighting audiences now seem more interested in pushing agendas than creating magical moments. And Disney has become the poster child for the unfortunate transformation—Go woke, go broke.

What we are witnessing is not just another corporate misstep—this is a fundamental betrayal of trust between a beloved American institution and the families who helped build its empire. According to a revealing new Rasmussen Reports survey of 1,408 U.S. adults, the numbers tell a story that Disney executives cannot ignore much longer.

The truth in numbers: Nearly one in four Americans—23% to be exact—are actively avoiding Disney movies because of politics. Let that sink in. We the People are saying “no thanks” to what was once the most trusted name in family entertainment.

Some may think, ‘Well, there are still 77% who are not boycotting Disney.’  But realistically, as the Disney CEO, I’d fear the boycott number would increase if I continue on my current.

Disney’s recent box office numbers tell the tale:

Strange World, their $180 million woke experiment, earned just $73.6 million worldwide. That’s not just a flop—that’s a message.

Smart parents are voting with their wallets, and the message is crystal clear. When a company known for princess stories and talking animals decides to wade into controversial social issues, something has gone terribly wrong.

Think about it:

Star Wars and Marvel—two of the biggest entertainment franchises in history—are showing signs of franchise fatigue. The Marvels just became the lowest-grossing Marvel movie ever. But is it really fatigue, or are audiences tired of having political messages mixed in with their lightsabers and superheroes?

The most telling part of this story is not simply about numbers—it is about trust. Disney has managed to accomplish something truly remarkable:

[T]hey’ve made parents question what their children are watching. That’s like making people suspicious of apple pie and baseball.

Disney stock has taken notice too. While the market soared in 2023, Disney shares struggled to keep pace. As one Wall Street analyst put it:

‘[Go] woke, go broke’ isn’t just a catchphrase—it’s becoming Disney’s business model.

When nearly a quarter of your potential customers decide to take their business elsewhere, that is not a political statement—that is a five-alarm fire for shareholders.

The message of We the People is winning.

And as President Trump often reminds us:

When Americans stand together, we win.