In November, We the American People gave President Trump a resounding mandate.
This from redstate.com.
We wanted immediate action on concerns like:
– the economy,
– illegal immigration, and
– crime.
We also wanted to see an end to divisive and damaging initiatives like:
– diversity,
– equity, and
– inclusion (DEI).
One of President Trump’s first actions was to sign an executive order banning DEI throughout federal government agencies. And many American companies and corporations have followed suit and eliminated DEI programs as well.
Now, as June and Gay Pride Month are approaching, those companies are becoming skittish about funding events associated with Pride Month and are pulling their financial support.
NEW: Corporate sponsors refuse to fund SF gay pride parade citing lack of funds.
Pride's director called the developments 'very abnormal'.
Comcast•Anheuser-Busch (the company behind Budweiser and Beck’s beer)•La Crema (a wine company, which is part of Jackson Family… pic.twitter.com/ee3QJzOZHw
— Kristin Sokoloff (@KSOKUNCENSORED) March 19, 2025
The trend of companies pulling funding for Gay Pride events has spread across the country and is even taking place in Canada. The result:
[M]any Pride organizations
are falling far short of their funding goals.
One of the biggest, San Francisco Pride, is trying to come up with ways to cover a roughly $300,000 shortfall. Twin Cities Pride, meanwhile, is facing a $200,000 funding deficit. Executive director Andi Otto stated that several longstanding sponsors were not returning calls and emails, and management consulting firm Booz Allen Hamilton has pulled out entirely from Washington D.C.’s World Pride Event. Other Pride organizations in Milwaukee and Norfolk, Virginia, have also seen scaled-back support from companies who had been supporters in the past.
The pulling back of funding for Pride events is not limited to American cities. Pride Toronto reports that U.S. companies have pulled financial support from their event as well, leaving them approximately $300,000 short. But there is also an interesting tidbit of information found in that report:
Pride Toronto has an annual budget of around $5.6 million.
[Some still pretend] Pride is big business in North America.
Some organizers are trying to comfort themselves by identifying the rationale for the corporate cold feet being the fear the Trump administration will classify funding for Pride events as DEI and companies will face some sort of repercussions. President of Milwaukee Pride Wes Shaver said:
There’s a lot of fear of repercussions for aligning with our festival. Everyone’s afraid.
More companies will not continue to support these pride events. They will understand what people really want and need. https://t.co/8ioIGU30kr
— Lynn Cappelli (@cappGigi) March 20, 2025
Smart money, however, has determined the corporate exodus from supporting Pride events began with the recent withdrawal of St. Louis-based Anheuser-Busch from sponsoring that city’s Pride event this year after 30 years of support.
NOTE: Two years ago, Anheuser-Busch became the face of “go woke go broke” when transgender influencer Dylan Mulvaney appeared in two videos promoting Bud Light. Customers responded by leaving Bud Light on grocery store shelves, and as a result, Anheuser-Busch took a roughly $1.4 billion hit in sales. What were they thinkimg?
Perhaps, American companies are afraid of possible repercussions from the Trump administration, should corporate funding of Pride events be considered promoting DEI, however, the actual LGBTQ+ identification population is still estimated to be only 9.3 percent of the population. This is a very small vocal minority and a very small buying population of the estimated U.S. population which is a little more than 340 million people.
Still a huge unknown is what sort of pushback companies may face from the Trump administration, and blocking acquisitions and mergers may be on the table. However, Attorney General Pam Bondi has stated the Department of Justice would enforce Trump administration policies regarding the elimination of DEI criminally if deemed necessary.
But let us be thinking with our smart money hats on—American companies and corporations have seen what happened to others like Target, Amazon, and Walmart, in addition to Anheuser-Busch and Bud Light, all of which have endured customer boycotts because of their woke policies and have clearly seen enough. For American businesses, supporting Pride events may no longer be worth the financial risk, whatever the Attorney General decides to do.
Big sponsors cancel support for Pride parades, but LGBTQ+ groups remain determined
(BUD LIGHT WON FOR US!!)https://t.co/ZW4ZA3DSwT via @usatoday— OnlineFreeUSA (@OnlineFreeUSA) March 23, 2025
Final thoughts: Conservatism will need many years to fully eradicate the Obama stench from our beloved country, however, with the exceptional leadership of President Trump, We the People are making significant progress.