Cancel Culture Mob Moves To Scalp The Jeep Cherokee

The cultural revolution rolls on.

You had to know that the Washington Post wouldn’t be satisfied with the scalp of the NFL’s Redskins nailed to the trophy wall and the paper’s activists are now targeting an enduring automobile brand name that they find offensive.

In a Sunday op-ed column, the once venerable paper featured a guest columnist who called for the Jeep Cherokee to be erased for not getting permission from the Cherokee Nation when it rebooted the brand during the Obama years.

According to the column that was collaboratively written by two radical leftist California law professors along with a doctoral candidate:

“Remedying the harms of the past will require more than simply changing a name or a logo, but it is a first step toward ensuring that racial stereotypes are retired to the annals of history”

The column also singled out other corporate bands including Apple’s Mojave operating system, Mohawk carpets, Chilkat boots from North Face, Yakima roof racks, and Apache software’s web servers.

According to the WAPO:

Defenders of this appropriation often portray it, as did Jeep, as a tribute to Indians — without pausing to ask how Indians themselves experience it. But as Cherokee Nation Principal Chief Chuck Hoskin Jr. noted, “it does not honor us by having our name plastered on the side of a car.”

Native trademarks are particularly fraught, because they cannot be disentangled from the harrowing history of mistreatment and land dispossession in the United States. Over the years, non-Indians have co-opted Indian culture and identity as a distinctly American phenomenon. The practice of generations of American children playing “cowboys and Indians” is one facile example. Native trademarks are its legacy.

The reach of powerful brands — and the campaigns associated with them — can overpower the voices of tribes and people themselves. By removing tribal names from their histories, lands, contexts and cultures, they obscure contemporary Native American nations. They also sanitize complex histories of racial and colonial harm.

The authors used the successful pressure campaign to strip the Eskimo Pie frozen treats as an example:

For example, since the first Eskimo Pie trademark was filed in 1921, the cheery icon of an Alaska Native child wearing traditional cold weather clothing has traveled not only throughout the United States but around the globe. This happy-go-lucky imagery has circulated more broadly than knowledge of Alaska’s complex colonial history, ignoring the sovereignty of the Indigenous peoples of Alaska. Dreyer’s Grand Ice Cream announced last year that it would change what it called the “derogatory” name to Edy’s Pie and discontinue the use of the character.

For Jeep, it’s more controversial after their Super Bowl ad featuring rocker Bruce Springsteen being pulled after news broke that “the Boss” had been arrested for drunk driving in the months before it aired.

Springsteen, who is just another phony rich liberal asshole who has gotten obscenely rich by passing himself off as a working man had the charges against him dropped.

The pressure is working as the CEO of auto manufacturer Stellantis which now owns the Jeep product line rushed to get in on the virtue signaling.

Stellantis is based in Amsterdam.

It was never going to end with tearing down statues of Confederate Civil War generals, the ascendant left isn’t going to stop until all of society has been stripped of all that our self-appointed moral betters disapprove of.