IT BEGINS: Grocery Chain Is Now Segregating Products By Race

This is total insanity and it’s spreading.

In what can only be called a race to the bottom, the re-segregating of American society is now moving along at breakneck speed with corporations both terrified by the cancel culture mob and eager to bend the knee to the Marxist-inspired Black Lives Matter movement.

Now a grocery chain with over 160 stores in Maryland has moved to show how “woke” that they are with the labeling of products on its shelves that identify the race of the producers, an move that will likely only further contribute to the nation’s deteriorating race relations which began the reversal of decades of progress during the presidency of Barack Obama.

“Giant Food is proud to better highlight our diverse suppliers,” crowed the chain’s president in a statement, adding that “We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities.”

Giant Food Of Maryland is a subsidiary of European parent Ahold Delhaize, a Netherlands-based company which according to Wikipedia has its brands “active in the Netherlands, Belgium, the Czech Republic, Greece, Luxembourg, Romania, Serbia, and the United States. It participates in joint ventures in Indonesia and Portugal.”

Via The New American, “The Race Race: Supermarket Products Are Now Being Labeled With the RACE of Their Producers”:

Giving new meaning to the term “discriminating shopper,” products are now sometimes being presented with something other than an ingredients label: signs indicating their producers’ race, ethnicity, or even sexual inclination. My, what could possibly go wrong?

A better question is: What has already gone wrong?

Just consider, for example, the image below of products at a Giant supermarket in the Washington, D.C., area.

This new labeling by the supermarket chain’s owners — Giant Food of Maryland, LLC, a $5.6 billion a year subsidiary of European retailing colossus Ahold Delhaize — was triumphantly announced via media late last year.

“Giant Food is rolling out updated shelf labels that enable shoppers to identify products from minority-owned businesses,” reported trade publication Supermarket News December 22.

“Plans call for all Giant supermarkets to post the new shelf labels starting in January, the Landover, Md.-based regional grocer said yesterday,” the site continued. “The labels will inform customers about items from companies that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific- or veteran-owned.”

“More than 3,100 food and nonfood products will feature the updated shelf labels across Giant’s 164 stores in Virginia, Maryland, Delaware and the District of Columbia,” Supermarket News also informs. “The retailer said the items come from 281 minority-owned businesses in its network of vendor partners.”

With corporations trying to one-up each other on wokeness, it is completely lost on the decision-makers that such segregation practices are regressive and are dragging the country back to the days of black/white water fountains and lunch counters.

While most of America is completely unaware of the alarming developments, there can be no argument that the critical race theory that was once contained to college campuses has spilled over into society as a whole and as a consequence, is making America more racist than it ha ever been with open discrimination against white people now being encouraged by political leaders, the media and big business.

However, the labeling of foods in this manner may have the opposite effect if white people who are becoming more and more persecuted and demonized decide to avoid the black-owned products as a protest.